Interesting to get the perspective of a large publishers in a market where ad networks don't dominate, and where most of the selling is done directly. With few third parties in sight. Will automation work in this type [...]

Toby Ross is the Head of Strategic Alliances at Fairfax Digital. Here he discusses publisher data, automated Media Trading and ad exchange adoption in the Australian market. Can you give an overview of Fairfax Digital, its companies and offering in both [...]