Carlo Bertozzi is the CEO of Longtail. Here he talks about why the launch of bidr, Longtail's new ad trading desk, fills a gap for advertisers in the Australian marketplace. He discusses how RTB will bring greater scale [...]

Carlo Bertozzi is the CEO of Longtail. Here he talks about why the launch of bidr, Longtail's new ad trading desk, fills a gap for advertisers in the Australian marketplace. He discusses how RTB will bring greater scale and efficiency [...]

Andy Ellenthal, CEO, of leading semantic targeter, Peer39, has been confirmed to speak at ATS London on Tuesday, September 20. Given Europe's current legal quagmire around third party cookie tracking, Ellenthal will add some badly needed insight into alternative forms [...]