Vicky Lyon, SpotXchange’s Managing Director Asia Pac discusses their recent launch and about wanting to become the go-to video ad marketplace in Australia and the APAC region.
Lyon gives an overview on Australia’s current market size and how APAC, being [...]
Sounding smart in this industry is easy. Just pepper your conversation with appropriately placed TLAs - and you too can get the respect of your peers. Ah, the three-lettered acronym! What we do without out it? [...]
The media plan remains the focal point for our industry. Everyone with inventory to hawk, and looking to secure media spend, has to get on an agency media plan. But there have been big changes over the past twelve months. [...]
Private exchanges and marketplaces are seen as a big step towards achieving scale for brand safe inventory in the European automated channel. With ATS London only a matter of days away, ExchangeWire talks to Jay Stevens, VP & GM, [...]
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