Marc Barnett is the GM of Microsoft Media Network & Microsoft Advertising Exchange. Here he discusses the growth of the Microsoft Ad Exchange in Australia and NZ, the relationship with retargeters and third party buyers, channel conflict and data [...]

Publicis Buyback Ends Dentsu Partnership French advertising group Publicis has bought back 18 million of its own shares from Japan’s Dentsu for €644.4m, bringing an end to their nine-year partnership that analysts say has yielded little value. The companies had been partners [...]

We are publishing another panel excerpt from the recent ATS London event. The panel in question focused on bringing brand budget into the automated channel. The panel was moderated by ExchangeWire editor, Ciaran O'Kane, and speakers included: Nathan Woodman, [...]