New partnership will enable advertisers to add scale and simplicity to video campaigns in the ANZ region. MediaMind, a division of DG and leading independent provider of integrated digital advertising solutions, announced last week a strategic regional partnership with Adap.tv, a [...]

By Gareth Holmes, UK Publisher Director at PubMatic Publishers are finally facing up to the reality of the audience-driven, automated buying scenario that has been rapidly embraced by leading digitial advertisers and agencies. In response, larger publishers are creating their own [...]