ThisThat, the global award-winning data company revolutionising advertising metrics for the new era of community-led advertising, is proud to announce the expansion of its partnership with RhythmInfluence, a premier influencer marketing company and part of Nexxen Group LLC. RhythmInfluence has been named one of ThisThat’s Gold Partners, a prestigious recognition that underscores the strategic importance of their collaboration.

ThisThat Gold Partners are top industry innovators with access to advanced tools and insights, setting new benchmarks. They receive tailored support and exclusive features for superior campaign outcomes and growth.

As a Gold Partner, RhythmInfluence gains exclusive access to ThisThat’s advanced SaaS platform, which enhances data insights and real-time optimisation for superior campaign performance. They can run in-house brand lift studies on their campaigns, quickly gathering data from exposed audiences across both paid and organic influencer content. This enables real-time adjustments to paid ads, optimising to KPIs like brand lift and purchase intent. The platform provides deep insights into statistically significant links between drivers and KPIs, allowing Gold Partners like RhythmInfluence to make data-driven decisions that elevate their influencer marketing efforts. Additionally, the platform offers real-time creative feedback, helping them refine their content strategy by identifying effective messaging for specific audiences, ensuring maximum campaign performance.

“ThisThat’s platform is not just a brand lift measurement tool; it’s a comprehensive solution encompassing creative feedback, market research, sales attribution, trendspotting, and more. We’ve already begun to explore its vast potential and are excited about the opportunities it presents for our diverse use cases,” stated David Neuman, VP, analytics & paid social, RhythmInfluence.

Max Osborne, founder of ThisThat, said: "We are delighted to have RhythmInfluence as a Gold Partner. The self-service nature of ThisThat's SaaS platform has revolutionised influencer campaigns, and RhythmInfluence is now poised to benefit immensely. With our state of the art measurement tools, they can conduct in-house brand lift studies on every campaign, rapidly collect data, and precisely target specific demographics. We look forward to seeing the incredible outcomes this partnership will bring."

Nexxen

Nexxen empowers advertisers, agencies, publishers, and broadcasters around the world to utilise video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server, and...

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