VideoHeroes Unveils Green Media Products (GMPs) for Brands & Agencies Powered by Scope3
by on 26th Sep 2024 in News
Today (September 26th, 2024), VideoHeroes, a leader in programmatic advertising, is thrilled to introduce our Green Media Products (GMPs) for brands and agencies, powered by Scope3. This groundbreaking suite brings together sustainability and advanced technology, showcasing our commitment to making a positive impact on the planet while delivering exceptional results for advertisers.
At VideoHeroes, sustainability is at the core of our mission. Our GMPs are designed to help advertisers reduce their carbon footprint without compromising performance. By combining our advanced technology with Scope3's emissions model, we help advertisers avoid climate risk inventory, ensuring their campaigns are both effective and sustainable. Our advanced technology minimises waste and maximises efficiency in every campaign, enhancing data-driven strategies and improving targeting to achieve monetisation goals with precision. This synergy boosts performance while reducing waste, ensuring every ad impression is effectively utilised.
"Green Media Products redefine what's possible in advertising," said Kike Rodriguez, managing director at VideoHeroes. "We’ve crafted a solution that proves doing good for the planet can also mean achieving unparalleled business success. Our clients can now make choices that benefit both their brands and the environment."
David Fischer, head of global ad tech platforms at Scope3, added, "Our collaboration with VideoHeroes showcases how technology can harmonise with sustainability in digital advertising. By integrating Scope3’s emissions data into the advanced intelligence behind VideoHeroes’ ad platform, we’re helping brands and agencies optimise their campaigns with precision while minimising their environmental impact. This seamless blend of innovation and responsibility sets a new benchmark for high performance while decarbonising advertising."
The launch of our GMPs marks a significant milestone in our journey towards a more sustainable future. By providing access to a curated selection of low-emission inventory, advertisers can meet sustainability goals while maintaining or exceeding key performance metrics. This dual benefit underscores our belief that what is good for the planet is also good for business, as it allows advertisers to contribute to a healthier planet and align with the growing consumer demand for environmentally responsible brands.
"Every campaign is an opportunity to make a difference," said Kike Rodriguez. "With our Green Media Products, VideoHeroes is leading the way towards a more sustainable future in advertising. We invite brands and agencies to join us in this movement and experience the benefits of high-performing campaigns that are free of climate risk."
For more information about our Green Media Products and how they can transform your advertising strategy, visit our website at www.videoheroes.tv/green-media or contact us at hello@videoheroes.tv
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AgenciesBrandsProduct LaunchSustainability
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