Latest Stories

• Kevel Powers Kleinanzeigen's Next-Generation Retail Media Network

  17 hours ago News

  

  Kevel, the industry leader in API-based ad serving technology, today (17th June, 2025) announced that Kleinanzeigen, Germany's largest online classifieds platform, has chosen Kevel's Retail Media Cloud® to power its next-generation retail media network. This partnership marks a significant milestone [...]

• Frameplay & iion Form Strategic Partnership to Create Global In-Game Advertising Powerhouse

  19 hours ago News

  

  Frameplay, the in-game advertising leader and pioneer behind the Frameplay Exchange, and iion, the industry's first unified gaming advertising platform serving brands and publishers across APAC and EMEA, have announced a strategic partnership that creates the world's most comprehensive game [...]

• Digest: UK Broadcasters to Launch Self-Serve TV Ad Marketplace; Roku & Amazon Deal Targets 80% of US CTV Audience

  22 hours ago News

  

  In today’s Digest, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to target 80% of the US CTV audience as well as Google cutting ties with Scale AI after Meta’s investment, and [...]

• Precision in the Age of Identity: Redefining Audience Curation

  2 days ago News

  

  Amir Sharer, CEO, BRAVE, and Tamir Shub, VP of Business Development, IntentIQ join ExchangeWire to discuss how audience curation is evolving into a foundational element of programmatic As the post-cookie era unfolds and signal fragmentation becomes the norm, curation has evolved [...]

• DoubleVerify Launches News Accelerator Publisher Council to Help Drive Advertiser Investment in News

  2 days ago News

  

  DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (16th June, 2025) announced the formation of the News AcceleratorTM Publisher Council, a new initiative designed to deepen engagement and transparency between DV and [...]

• Axis Joins IAB Europe’s Transparency & Consent Framework

  2 days ago News

  

  Axis is proud to announce its approval as the new vendor in IAB Europe’s Transparency and Consent Framework (TCF) v2.2, reinforcing its commitment to data privacy, user choice, and industry best practices. Launched in April 2018, the TCF is a cross-industry [...]

• The AI Monetisation Dilemma: Beyond Keywords and Clicks

  2 days ago News

  

  In this article, Aaron Simpson, founder, Kindred, details how AI systems can be used effectively for monetisation, without compromising user experience. As AI tools like ChatGPT, Claude, and Meta AI evolve into full-fledged consumer assistants, they face a fundamental problem: how [...]

• Digest: UK Data Bill Passes Without AI Copyright Clause; UN Urges Ad Industry to Ditch Fossil Fuel Companies

  2 days ago News

  

  In today’s Digest, we discuss the UK Data bill passing without the AI Copyright clause, a UN rapporteur urging green accountability while TikTok launches carbon measurement, and ITV unveiling a TV Outcomes Planner to support SMEs. UK Data Bill Passes Without [...]

• Silverpush Expands European Footprint with Presence in Seven Countries

  2 days ago News

  

  Silverpush, the contextual intelligence company, today (16th June, 2025) announced the company’s expansion across Europe with the business now operating in seven key markets: the United Kingdom, France, Spain, Germany, Sweden, the Netherlands, and Italy.  Since opening the Silverpush London headquarters [...]

• Videoelephant Takes Over Management & Distribution of EntrepreneurTV to Help Viewers Launch & Grow Their Businesses

  4 days ago News

  

  EntrepreneurTV, a FAST Channel based on the internationally known media brand, magazine, and content studio, will be moving its management and distribution to leading video solutions provider VideoElephant, whose FAST Managed Services also operates the USA Today FAST Channel.   VideoElephant will [...]