Ad Trading Summit 2010, September 23
The European display market is undergoing massive evolutionary changes. Ad exchanges, data exchanges, data providers, DSPs, SSPs and RTB have emerged over the past twenty-four months, transforming display advertising into a more automated, data-driven and transparent means of buying online media. And while the site-specific, contextual buy still commands the biggest share of display budget, advertisers and agencies are increasingly looking to acquire audience instead of context. How will European media buyers and sellers adjust to this changing environment?
Get Ad Trading Summit 2010 Tickets!
The ExchangeWire Ad Trading Summit is the first dedicated European event for automated ad trading and media optimisation. The event is aimed at agencies, advertisers, ad traders, ad nets, ad exchanges, ad-tech vendors and publishers. The half-day event will look to discuss and debate the changing face of the European display advertising market, the increasing influence of automated trading platforms and the explosion of the data economy.
