As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. From artificial intelligence to CTV, these innovations present both opportunities and challenges.  Emerging technologies such as generative AI are reshaping content creation and [...]

News in brief: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership  Global Ad Spend to Surpass $1tn in 2024 Global ad spend is set to rise by 9.5% in [...]

Charlotte Powers, Head of Digital at Bountiful Cow, examines how brand safety in media is evolving. What can we expect from brand safety as we move into 2025? As we look back on the launch of Relative Advantage Unblocked, it’s [...]

News in brief: Omnicom Acquisition of IPG Confirmed; TikTok Loses Appeal Against US Ban; CMA Investigating Outbrain and Teads Merger  Omnicom Acquisition of IPG Confirmed Following news that Omnicom was in advanced talks to buy Interpublic Group (IPG), the deal has now [...]

News in brief: Huge Agency Merger on the Horizon? Go Ahead Given for The Observer Sale; Channel Factory Seeks Backer; Perplexity Adds Publishers to Ad Revenue Program  Omnicom to buy IPG? Huge agency news broke on Sunday evening, as Omnicom is reportedly [...]

This week on The Stack: Ad Tech's Latest Anti-Competition Antics; Brands Seek to Change Agency Remuneration; Today’s MadTech Daily  Anti-competition has been top of the news agenda again. In a significant move against Google, Canada will be joining the US DOJ [...]

News in brief: Microsoft Accuses FTC of Leaking Antitrust Investigation; Amazon Breaks New Black Friday Record and Releases AI Models  Microsoft Accuses FTC of Leaking Antitrust Investigation Last week, news broke that the US Federal Trade Commission (FTC) had opened an antitrust [...]

Steven Broadhead, MD EMEA at Nexxen discusses the power of ACR data. He examines strategies for its use, and how it can give advertisers an advantage in the evolving TV landscape.  In recent years, the explosion of streaming services has significantly [...]