TBWA/MCR on Charity Advertising and Connecting with Consumers through Humour
In this podcast special, we’re joined by executive creative directors Lisa Nichols and Gary Fawcett, and senior planner Emily Adams at TBWA/MCR to discuss a campaign created for Blesma, a charity which raises money for limbless veterans. They expand on the [...]
The Stack: Omnicom Acquisition Rocks Industry; TikTok’s Last Hope to Beat US Ban
This week on The Stack: Omnicom Acquisition Rocks Industry; TikTok’s Last Hope to Beat US Ban; Today's MadTech Daily Undoubtedly, the biggest news of the week for the ad tech industry was Omnicom’s acquisition of Interpublic Group. The deal was [...]
"Data should always be in service of delivering better outcomes.": Q&A with Vincent Niou, Skeleton Key
Accompanying the launch of The State of Data and Tech Maturity for Brands in APAC, we speak to Vincent Niou, founder of Skeleton Key to discuss key findings from the report, how brands can take action upon these insights, and [...]
Skyscanner Launches Advertising Platform; Over 1bn Hours of YouTube Streamed Daily on TV; Apple Rolls Out ChatGPT Integration
News in brief: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple Rolls Out ChatGPT Integration Skyscanner Launches Advertising Platform Skyscanner is the latest company to announce the launch of an advertising platform. With the [...]
2025 Predictions: Innovation
As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. From artificial intelligence to CTV, these innovations present both opportunities and challenges. Emerging technologies such as generative AI are reshaping content creation and [...]
Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership
News in brief: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership Global Ad Spend to Surpass $1tn in 2024 Global ad spend is set to rise by 9.5% in [...]
The State of Data and Tech Maturity for Brands in APAC
Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets. The global data and technology landscape in advertising has reached an inflection point. After years of relative stability, [...]
Rewriting the Rules: How 2025 Will Redefine Brand Safety in Media
Charlotte Powers, Head of Digital at Bountiful Cow, examines how brand safety in media is evolving. What can we expect from brand safety as we move into 2025? As we look back on the launch of Relative Advantage Unblocked, it’s [...]
Omnicom Acquisition of IPG Confirmed; TikTok Requests Emergency Injunction Against US Ban; CMA Investigating Outbrain and Teads Merger
News in brief: Omnicom Acquisition of IPG Confirmed; TikTok Loses Appeal Against US Ban; CMA Investigating Outbrain and Teads Merger Omnicom Acquisition of IPG Confirmed Following news that Omnicom was in advanced talks to buy Interpublic Group (IPG), the deal has now [...]
Omnicom to Buy IPG? The Observer Sale Given Go Ahead; Channel Factory Seeks Backer
News in brief: Huge Agency Merger on the Horizon? Go Ahead Given for The Observer Sale; Channel Factory Seeks Backer; Perplexity Adds Publishers to Ad Revenue Program Omnicom to buy IPG? Huge agency news broke on Sunday evening, as Omnicom is reportedly [...]
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The Stack: Omnicom Acquisition Rocks Industry; TikTok’s Last Hope to Beat US Ban -
"Data should always be in service of delivering better outcomes.": Q&A with Vincent Niou, Skeleton Key -
Skyscanner Launches Advertising Platform; Over 1bn Hours of YouTube Streamed Daily on TV; Apple Rolls Out ChatGPT Integration -
2025 Predictions: Innovation -
Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership
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