Peter Mycock is Managing Director for Criteo Australia and is spearheading Criteo’s expansion into the Australian market. Here he discusses how Criteo’s personalised retargeting offering is really an expansion of search and how the integration with both Kenshoo and Marin allow advertisers to manage both search and acquisition through one interface.

He goes onto explain how Criteo increases publishers yield and says in some cases pays rates which compete with premium campaigns. He also forecasts video to become the largest online format by 2014.

Criteo has recently moved into Australia – why Australia? What other markets is Criteo servicing in the APAC region?

The Australian market is another important territory for Criteo and an integral part of our APAC expansion, which also includes Japan and Korea. Australia is a compelling market for Criteo, driven by the growth in ecommerce, continued advertiser focus on profitable and relevant customer acquisition, and as a way to support our global partners who are keen to leverage this proven solution locally.

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