Novatiq today (10th June) announces that Charles Butterworth has been appointed to its Board as a non-executive director. Novatiq is an innovative provider of dynamic IDs that make first-party data safe to use across new environments.

Charles is a seasoned executive with over 24 years’ experience within large multinational regulated corporations in technology, telecommunications and investment banking sectors. Most recently Charles led Experian’s businesses across the UK and EMEA regions, responsible for the digital and data strategies, as well as the businesses investment portfolio. He previously held senior positions at mobile operator Vodafone Group in the UK and Ireland and at investment bank UBS.

Charles Butterworth, non-executive director Novatiq said: “A digital identity that is built on trust and transparency is fundamental for many businesses today including telcos, insurance companies and advertisers. I am very impressed by Novatiq’s patented privacy-first technology and platform which enables businesses to drive better and more relevant marketing while recognising the prime need to put consumers in control of their data.”

Geoffrey Fink, chairman, commented: “We are delighted to have Charles joining our Board this month. His extensive background in the telecoms and data analytics industries will be of great value in providing strategic direction to the business as the demand grows from telcos and advertisers for privacy-safe digital solutions.

Jonno Hulford-Funnell, CEO added: “We are excited to have Charles join us. His experience and wealth of knowledge on data-driven businesses, privacy regulations, identity and strategic application is unsurpassed in the industry. My team and I are delighted to have the opportunity to work with him going forward.”