by Lindsay Rowntree on 14th Sep 2016 in TRADERTALK

In the special dmexco edition of TraderTalk TV, ExchangeWire hear from Chen-Lin Lee, head of data solutions and partnerships, Atlas at Facebook and Nick Reid, managing director UK, TubeMogul.

With Atlas and TubeMogul having recently started working together, Reid and Lee explain how they will leverage this working relationship for TubeMogul and their clients; as well as how people-based measurement ties in with their overarching strategy and focus.

In this episode you will find out:

- How TubeMogul will leverage their new working relationship with Atlas
- The importance of people-based measurement to TubeMogul and their clients
- How marketers approach the change in process required for cross-device measurement
- How people-based measurement will evolve the ecosystem

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