by Lindsay Rowntree on 17th Feb 2017 in TRADERTALK

In this special edition of TraderTalk TV, coming from New York, ExchangeWire CEO Ciaran O'Kane talks to Trevor Mengel, director, programmatic product - HX, Horizon Media about Horizon's agency proposition and the changing face of TV media buying.

In this episode you will find out:

- How Horizon's model has evolved in line with changing consumer and buyer trends

- Why Horizon have taken a different approach to programmatic and the trading desk model

- Why Horizon focus on media services over proprietary technology

- How Horizon manage their partner relationships

- How Horizon approach data and client relationships within the TV ecosystem

Horizon Media are part of a great line up of speakers at ExchangeWire Live, taking place in NYC on March 22 2017. For more information and to get your ticket, click here.

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