Accenture Interactive's Amir Malik joins ExchangeWire's Lindsay Rowntree and Ciaran O'Kane to discuss the big madtech stories of the week.

In this week's episode:
- How will the ad exchanges' announced commitment to programmatic principles impact the industry?
- Is Publicis' divestment of Publicis Health Services the start of things to come?
- Do brands understand branding?
- Is OTT the only possible future of TV advertising?
- How is Accenture Interactive mobilising its execution layer?