Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Microsoft's Marc Barnett On The Microsoft Advertising Exchange In Australia & NZ, Relationships With Third Party Buyers And Channel Conflict

  13 years ago News

  

  Marc Barnett is the GM of Microsoft Media Network & Microsoft Advertising Exchange. Here he discusses the growth of the Microsoft Ad Exchange in Australia and NZ, the relationship with retargeters and third party buyers, channel conflict and data [...]

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• Euro Round-Up: Publicis And Dentsu Split With Buyback; Google Safari Tracking Muddying The Privacy Debate; And Skype Inventory In The Microsoft Ad Exchange

  13 years ago News

  

  Publicis Buyback Ends Dentsu Partnership French advertising group Publicis has bought back 18 million of its own shares from Japan’s Dentsu for €644.4m, bringing an end to their nine-year partnership that analysts say has yielded little value. The companies had been partners [...]

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• Simplifying Display Buying: Why Ad Tech Should Be Listening More To People Like Richard Dance

  13 years ago News

  

  We are publishing another panel excerpt from the recent ATS London event. The panel in question focused on bringing brand budget into the automated channel. The panel was moderated by ExchangeWire editor, Ciaran O'Kane, and speakers included: Nathan Woodman, [...]

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• ATS Sydney Welcomes Eleven Additional Speakers

  13 years ago News

  

  We are delighted to announce another eleven speakers for ATS Sydney on March 13. The event is fast approaching and preparations are in full-swing. The addition of the following new speakers promises to make this perhaps the best ATS yet, [...]

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• How "Real-Time" Is Your RTB Platform?

  13 years ago News

  

  Brian O'Kelley is CEO of AppNexus. Here he discusses cache update cycles, how shorter cycles are critical for buyers using real-time platforms, and why traders should be placing greater importance on it. Last week, Right Media posted a blog entry [...]

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• Euro Round Up: Opera Shores Up Mobile Ad Business; Vodafone Picks Tagman; Tribal Fusion Launches AdChoices; And OpenX In Profit

  13 years ago News

  

  Opera Acquires Mobile Theory and 4th Screen Advertising To Beef Up Mobile Ad Business Norwegian-based browser powerhouse, Opera, announced it is acquiring Mobile Theory for $18m and 4th Screen for $8m, with potential earn-outs bringing in an additional $32m and $6.5m [...]

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• Jason Bigler Discusses Google's Bespoke Approach In Europe, The Cross-Channel Opportunity And How We Get To $200 Billion In Display

  13 years ago News

  

  Jason Bigler is Director, Product Management at Google and is the point man for all of the company's display products in Europe. Here he discusses Google's European display strategy, the bespoke approach that is required, the cross-channel opportunity, and how [...]

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• Vicki Lyon, Managing Director SpotXchange Asia-Pacific, On Online Video - To Bid Or Not To Bid?

  13 years ago News

  

  Vicki Lyon, Managing Director SpotXchange Asia-Pacific on why real-time bidding is a win-win for advertisers and publishers. It is not surprising that advertisers are moving more of their ad dollars into Online Video, with Frost and Sullivan predicting Australian video expenditure [...]

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• Edgar Baudin Discusses The Gamned Model, Real-Time Media Buying In France. The Generalist Versus Specialist Argument And The Sapin Law

  13 years ago News

  

  Edgar Baudin is Co-Founder & Managing Director at Gamned. Here he discusses the Gamned offering, the state of the French exchange marketplace, the generalist versus specialist argument and the effect of Sapin legislation on real-time media buying in France. Is [...]

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• Euro Round Up: Criteo To Hit $400 Million In Revenue This Year; StrikeAd Informs On Mobile Ad Tracking; Hi-Media UK Inks New Deal With Thomas Cook

  13 years ago News

  Criteo To Hit $400 Million In Revenue This Year Criteo has become a colossus in the European ad tech space. The French company, founded by Jean-Baptiste Rudelle in 2005, has a client list which includes some of the biggest names in [...]

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