Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Has The Rapid Growth In Online Video Meant TV Has Lost Its Ability To Deliver Both Audience & Cost Effectiveness?

  13 years ago News

  

  James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) discusses how  online video is now worth $1.5B + across Asia Pacific region, and with the likes of Sony investing in IPTV and telcos decreasing barriers to entry via [...]

  Ad NetworkAdvertiserAgencyAnalyticsAPACDigital MarketingDisplayMedia SpendTargetingTVVideo

• Sorosh Tavakoli Discusses The Videoplaza Solution, The Recent Series B Fund Raise, And Trends In The Video Ad Market

  13 years ago News

  

  Sorosh Tavakoli is the founder and CEO of Videoplaza. Here he discusses the recent the Videoplaza solution, the recent series B fund raise, and trends in the video ad market. For those unaware of the Videoplaza proposition, can you give [...]

  Ad ServerBrandingDisplayPublisherTradingVideo

• The PostView: Is Cutting Supply Really The Answer To The Current Malaise In Display Advertising?

  13 years ago News

  

  The PostView is a new column written by senior execs working in the European online advertising industry. There have been a lot of pieces recently putting forward the argument that reducing the volume of ads on a page could help salvage/preserve [...]

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• Euro Round-Up: The French Get "Serieux" About RTB; mediascale Reports Strong 2011 Growth; Jemm Goes All-In With AppNexus

  13 years ago News

  

  Le Trading Media In an epic twenty-seven pages on the potential of RTB in the French market, IAB France has outlined an impressive overview of the entire market. The report goes into great detail on the emerging data-driven advertising market [...]

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• Moving On From Retargeting: Why Prospecting In Display Is Good For The Industry

  13 years ago News

  

  Lee Puri is Co-Founder at Media iQ Digital. Here he discusses the centralisation of re-targeting and why prospecting in display will be good for the industry. Many advertising agencies and clients made moves in 2011 to take direct control of [...]

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• Is Facebook About To Own The Mobile Channel With Sponsored Stories?

  13 years ago News

  

  Damian Routley is Director at Glow Digital Media Limited, a Facebook-buying solution based in London. Here he discusses the possible roll out of sponsored stories on Facebook's mobile channel - and why with 400 million active mobile users FB [...]

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• Wout Van Damme, CEO Of Funbox, On How Trading Desks Are Responsible For Mitigating Brand Safety When Buying On Ad Exchanges & DSPs

  13 years ago News

  

  Wout Van Damme the CEO of Funbox, a multi-channel performance trading desk, discusses how technology is only as good as the people using it and says that trading desks are ultimately responsible for advertisers brand safety. He also talks about Funbox's strict processes and [...]

  Ad VerificationAdvertiserAgencyAPACAustraliaBrand SafetyContentDigital MarketingDisplayDSPExchangeMedia SpendPerformanceProgrammaticTargetingTradingTrading Desk

• The PostView: The Last Hurrah For The Horizontal DR Ad Network

  13 years ago News

  

  The PostView is a new coulmn written by senior execs working in the European online advertising industry. They used to be the kings and queens of media arbitrage. The ad tech watering holes of Goodge street and Dusseldorf would only [...]

  Ad NetworkAd ServerAdvertiserDisplayDSPExchangePerformanceProgrammaticPublisherTrading

• Grant Watts, Amobee MDof Asia Pacific, On How By 2015 Asia Will Be A US$7 Billion Mobile Advertising Market

  13 years ago News

  

  Grant Watts is Amobee's Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by 2015 Asia will be a US$7 billion mobile advertising market. Can you give an overview of Amobee and its offering [...]

  AdvertiserAgencyAPACDataDigital MarketingDisplayDSPExchangeInventoryMedia SpendMobileProgrammaticPublisherTargetingTechnologyVideo

• Programme For ATS Sydney Announced – Keynotes from SpotXchange, ninemsn, Brandscreen, Google and Rubicon

  13 years ago News

  

  The long awaited programme for ExchangeWire’s first Ad Trading Summit in the Southern Hemisphere – ATS Sydney - has been announced. With keynotes from some of the biggest and brightest in the industry from the APAC region, the ATS [...]

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