Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Brian Fitzpatrick, Europe MD, Adap.tv, Discusses The EMEA Offering, The Complexities Of The European Video Ad Market And The Rise Of RTB In The Video Channel

  13 years ago News

  

  Brian Fitzpatrick, Europe is MD of Adap.tv. Here he discusses the EMEA offering, the complexities of the European Video ad market and the rise of RTB in the video channel. Can you give an overview of the Adap.tv offering - [...]

  Ad NetworkAd ServerAgencyDisplayExchangeProgrammaticPublisherTargetingTradingTrading DeskVideo

• The Publisher Question: To RTB Or Not To RTB

  13 years ago News

  

  George Odysseos is EU Director of Publisher Services at Tribal Fusion. Here he discusses instances when RTB can help publishers secure higher prices - and why it should not be used on all classes of inventory. In 2011, real-time [...]

  Ad NetworkBrandingDisplayExchangeProgrammaticPublisherTargetingTrading

• Announcing Latest ATS Sydney Speakers: Mark Britt, CEO Ninemsn, And Brett Wilson, Co-Founder And CEO, TubeMogul

  13 years ago News

  

  The upcoming ATS Sydney conference in March is fast approaching and our panel is rounding out with some impressive speakers from the region. ExchangeWire is happy to announce the addition of Mark Britt CEO of ninemsn and Brett Wilson CEO [...]

  Ad NetworkAd ServerAdvertiserAgencyDigital MarketingDisplayDSPExchangeMedia SpendProgrammaticPublisherSSPTargetingTrading DeskVideo

• Looking Beyond The Gadget Porn, What Were The Key Takeaways From This Year's CES For Ad Tech?

  13 years ago News

  

  CES 2012 exploded this year. It's always been big, but this year it got REALLY big. Once we look beyond the latest gadgetry hype, however, there are a number consistent themes for the online ad industry... Greater Accessibility Consumers are going to have [...]

  Ad NetworkAd ServerAgencyBrandingDataDisplayDMPDSPExchangeProgrammaticPublisherTradingTrading Desk

• AppNexus CEO, Brian O'Kelley, And Brian Lesser, CEO, Xaxis, Confirmed To Speak At Ad Trader Conference, Hamburg, On April 19

  13 years ago News

  

  After last year's blockbuster Ad Trader Conference in Hamburg, we are going big this year with some of the most influential ad execs in the industry already confirmed to speak. This year's theme of the conference will focus on [...]

  Ad NetworkAd ServerAd VerificationAdvertiserAgencyAnalyticsattributionBrandingDACHDataDisplayDMPDSPExchangePublisherTargetingTradingTrading DeskViewability

• The PostView: Are Facebook And Amazon About To Disrupt The Multi-Billion Euro/Dollar Traditional Display Model?

  13 years ago News

  

  The PostView is a new coulmn written by senior execs working in the European online advertising industry. Facebook and Amazon could soon bring massive disruption to the multi-billion dollar/euro traditional display marketplace - with display solutions that could even emerge as [...]

  Ad NetworkAd ServerAdvertiserBrandingDACHDataDisplayDSPEMEAExchangeFacebookProgrammaticTargetingTrading Desk

• Adfonic CTO, Wes Biggs, Discusses The Huge Opportunity Around Rich Media Formats In The Mobile Channel

  13 years ago News

  

  Wes Biggs is the Co-Founder and CTO at Adfonic. Here he discusses the big opportunity for brands around mobile rich media formats in 2012. Imagine enabling your brand to interact with consumers in a visually gripping, cinematically inspiring and fully [...]

  Ad NetworkBrandingDisplayExchangePublisher

• Retargeting Centralised: Why Agencies Should Internalise This DR Buying Function And How It Would Benefit Advertisers

  13 years ago News

  

  Geoff Smith is Head of Activation at VivaKi and Paul Silver is the Head of Product, VivaKi. Here both discuss the benefits of centralising retargeting and why internalising this buying function at the agency level benefits the advertiser. Retargeting is [...]

  Display

• Chris Brown, Team Lead, DoubleClick Performance Products, Discusses The Ad Exchange Direct Deals Offering

  13 years ago News

  

  Chris Brown is team lead at DoubleClick Performance Products in Australia, South East Asia and NZ. Here he discusses the progress made by the DoubleClick Ad Exchange in the region, timeframes around when mobile and video inventory will be made [...]

  AdvertiserAgencyAPACDigital MarketingDisplayExchangeGoogleMedia SpendMobileProgrammaticPublisherSearchTargetingVideo

• The Trough Of RTB Disillusionment

  13 years ago News

  

  Martin Kelly is the co-founder and Managing Partner at Infectious Media. Here he discusses the RTB hype cycle and why the nascent media buying methodology is currently languishing in the trough of disillusionment. 2011 was the year RTB hit [...]

  Ad ServerAgencyDisplayExchangeProgrammaticTradingTrading DeskViewability