Ciaran O'Kane

President & CSO

Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• ATS Sydney Keynote, Jay Stevens, Discusses The Rubicon Project In APAC & Its Relationship With The Region's Big Publishers

  13 years ago News

  

  With ATS Sydney just two months away, Jay Stevens VP & GM, International at The Rubicon Project, and keynote for the day gives ExchangeWire APAC an overview of the platform offering in the APAC region - and details of key [...]

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• DataXu Buys Mexad In European Land Grab; And Why #1 Rating In Forrester Means Very Little To Anyone In Europe

  13 years ago News

  

  ExchangeWire respects press embargoes. If we are asked to keep "scthum" on a story, we'll respect the wishes of the companies and individuals involved. On this side of the pond, there is a little bit of class left [...]

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• Jeff Wood, CEO Of aiMatch, On Being A Sell-Side Ad Serving Yield Management Platform, Simulation-Based Forecasting, Data Visualization & Recent Deal With CyberWing Japan

  13 years ago News

  

  Jeff Wood on aiMatch, its presence in the Australian and wider APAC region and its sell-side ad serving platform for display, mobile, video, IPTV, and newsletters. He talks about how aimatch helps publishers address channel conflict by providing a comprehensive view [...]

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• Jeff Wood, CEO Of aiMatch, On Being A Sell-Side Ad Serving Yield Management Platform, Simulation-Based Forecasting, Data Visualization & Recent Deal With CyberWing Japan

  13 years ago News

  

  Jeff Wood on aiMatch, its presence in the Australian and wider APAC region and its sell-side ad serving platform for display, mobile, video, IPTV, and newsletters. He talks about how aimatch helps publishers address channel conflict by providing a comprehensive view [...]

  Ad FraudAd ServerAdvertiserAgencyAPACDataDigital MarketingDisplayExchangeFacebookInventoryMeasurementMedia SpendMobileMonetisationPerformanceProgrammaticPublisherSupply SideTargetingTrading DeskTV

• Panorama Du Marche De La Publicite Digitale En France: The Evolving French Display Eco-System

  13 years ago News

  

  ExchangeWire is partnering with Ratecard.fr to bring readers some high-level overview on the French market in 2012. The first of these specialist pieces is a general overview of the evolving French display marketplace. Below is a detailed eco-system [...]

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• Speakers Confirmed For ATS Sydney On Tuesday, March 13

  13 years ago News

  

  The Ad Trading Summit is coming to Sydney on March 13. The full-day event will be the first major Australian conference to focus on the emerging data-driven display eco-system. Details on ATS Sydney can be found here. [...]

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• Please, Not Another Prediction List: 5 Things In European Ad Tech That Will Be Hard To Miss In 2012

  13 years ago News

  

  It's probably the last thing you want to be seeing on your first week back: namely, another prediction list for 2012. But given that 99.5% of these lists have been overwhelmingly US-centric, it's useful to have some European perspective. [...]

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• Mike Peralta, MediaMath’s Chief Revenue Officer, On Moving Into The APAC Region – Japan, SE Asia & Australia

  13 years ago News

  

  As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how [...]

  AdvertiserAgencyDisplayDSPProgrammaticTradingTrading Desk

• Mike Peralta, MediaMath’s Chief Revenue Officer, On Moving Into The APAC Region – Japan, SE Asia & Australia

  13 years ago News

  

  As the market matures in APAC, tech vendors like MediaMath are looking to help brands and agencies trade in the new data-driven advertising marketplace. Here Mike Peralta, CRO at MediaMath, discusses the strategy in the APAC region, and how [...]

  Ad VerificationAPACAustraliaDataDigital MarketingDisplayDSPExchangeMedia SpendMobileProgrammaticPublisherSearchSocial MediaTargetingTrading Desk

• Audience Buying Series #5: Consumption of Mobile Devices in South East Asia

  13 years ago News

  

  Q1: What trends are we seeing in the SE Asian mobile market? The mobile market is particularly exciting at the moment with the development of mobile Internet devices and its spread across South East Asia. In the month ending [...]

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