Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
The New Data Protection Bill Brings Post-Brexit UK Firmly in Line with the GDPR
For those wondering how Brexit would affect the UK's adoption of the upcoming General Data Protection Regulation (GDPR), here's your answer: it won't. This week the UK government announced the Data Protection Bill (DPB), which is designed to align with the [...]
Premium Content is More Important than Ever: Q&A with Richard Reeves, MD, AOP
With fraud, ad blocking, dwindling yield, and transparency issues knocking on their doors, premium publishers are having a tough time at present. These challenges aren't insurmountable, but will require collaboration if publishers are to overcome them, with a focus on [...]
What Are You Forgetting When Developing Your Mobile Advertising Strategy?
We have found ourselves at a point in time when people are so incredibly distracted that it becomes infinitely harder to grasp their attention. The minefield of consumer attention is a hard one to navigate; and those who are successful [...]
Clients Want More than Just a Transactional Approach to Media: Q&A with John Antoniades, Spark Foundry
Agency holding company Publicis Groupe has certainly seen some changes in 2017. From a reshuffling and rebranding of its global media agency brands within Publicis Media, to the announcement at Cannes that the group is to reinvest all awards-related budget [...]
Beyond Billboards: Welcoming a New Golden Age of Advertising
How do you define advertising? Melinda McLaughlin, CMO, Extreme Reach, believes that content distribution and consumption is blurring the lines of what an 'ad' is, and that this actually brings with it untold opportunities. Writing exclusively for ExchangeWire, McLaughlin takes a look [...]
Future-Facing Rubicon Project CEO Positive Despite Continued Losses
Rubicon Project (NYSE:RUBI) released its Q2 2017 earnings after close of trading on 1 August, with a positive outlook coming from Rubicon CEO Michael Barrett, despite the company posting another quarter of losses. Revenue missed expectations across the board at USD$42.9m [...]
Digital is Driving UK Ad Spend's Growth, But Times Are Still Tough
In a period of economic uncertainty, the outlook for ad spend in the UK has been unfavourable of late; yet according to the Q1 2017 AA/WARC Expenditure Report, the market is still on course for growth this year. The report, released 27 [...]
Programmatic Is Not an Excuse for a Lack of Creativity: Q&A with Andrew Buckman, MD EMEA, Sublime Skinz
Identifying the user and connecting the customer journey across devices and platforms is fundamental to maintaining creativity in video advertising, believes Andrew Buckman, MD EMEA, Sublime Skinz. Speaking exclusively with ExchangeWire, Buckman explains how creativity in video can still thrive in a [...]
The Rise of the CCO: Creating a Customer-First Experience
Customers have developed high expectations for their interactions with a business and are now more loyal to the experience than the brand, making them more powerful than ever. Online search makes it easy to find an alternative product, price, or [...]
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