Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
'Deep Native' is Native Advertising's Evolution: Q&A with Dale Lovell, CDO & UK MD, ADYOULIKE
With the proliferation of new technology and industry standards, native advertising is experiencing a surge in popularity. Dale Lovell, chief digital officer and UK managing director, ADYOULIKE, discusses with ExchangeWire how native advertising is changing and how it can help both publishers and [...]
Hindsight is 20/20: Examining the Unintended Consequences of Containers
The proliferation of header bidding sparked a need among publishers to adopt new technology to ease the technical load of managing these partners, or risk losing control of their revenue optimisation. At least, writes Jason Fairchild, CRO and co-founder, OpenX, [...]
Will Geolocation Really Fuel the Future?
Personalisation is on the tip of every marketer’s tongue – cited by almost half (42%) as a top priority – and they’re increasingly looking to geolocation data for the insight needed to achieve it, writes Paul Maraviglia, general manager, Europe, [...]
To Successfully Implement Ad Tech & Martech, Management Basics Are Critical: Q&A with Tommy Foo, Grab
In the second of a series of interviews with APAC marketers in the run up to ATS Singapore next month, Wendy Hogan, marketing transformation and strategy director, APAC, Oracle, speaks with Tommy Foo (both pictured), who heads up driver marketing campaigns [...]
Preparing for Cannes Lions 2017: Advice from the Veteran Visitors
Temperatures are soaring and tech specialists from across the globe are descending on the French Riviera; it’s Cannes Lions time again. To avoid wilting in the heat and make the most of this colossal networking opportunity, all visitors – especially [...]
Time to Turn on the Lights: Ad Tech’s Need for Radical Transparency
If you can’t measure it, you can’t manage it. This concept is pretty basal when it comes to organisational strategy. Unfortunately, when you apply this logic to the digital media supply chain, it becomes clear the entire system has become [...]
5 Ways Holistic Will Change Video Advertising Globally
As audience viewing preferences continue to shift towards watching video anytime and anywhere, and platforms and devices continue to multiply, the media industry is seeing video advertising evolve into a more robust format that can reach viewers whenever and wherever [...]
Upper Funnel vs Lower Funnel: Banner Ads Do Work, They're Just Being Measured Incorrectly
Measuring the success of online display advertising is a well-known industry challenge. The industry tends to focus on measuring direct response online ads by conversion metrics, but has failed to come up with a consistent means to measure the effectiveness [...]
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