Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Breathing New Life into Digital Advertising
Have we lost the art of advertising in digital? Elliott Clayton (pictured below), vice president of media UK, Conversant, believes the basic principles of marketing are being ignored, in favour of conversion chasing. Writing exclusively for ExchangeWire, Clayton explains why personalisation [...]
Thanks to Technology, Video Creation Has Been Democratised: Q&A with Dror Ginzberg, CEO & Co-Founder, Wochit
As advertiser and publisher investment in video continues to grow at a huge scale, the breaking down of barriers to the development of video content and distribution, as well as the realisation of economies of production scale, are starting to [...]
Advertisers Benefit from Local Data Expertise & Cross-Country Consistency: Q&A with Paul Martin, Xaxis EMEA
What does the changing face of data signal for the future of advertising? Are advertisers maximising data and how is it being utilised differently from market to market? What role will AI play? Paul Martin, vice president analytics and insight, [...]
Mobile First: Stop Talking, Start Acting
‘Mobile first’ is the digital advertising world’s constant mantra. Writing exclusively for ExchangeWire, Farzad Jamal (pictured below), general manager UK, Mozoo, explains how we need to start practising what we preach, highlighting key methods advertisers and agencies should be adopting to make [...]
The Realities of Delivering Seamless, Personalised & In-the-Moment Experiences
We are in the era of empowered customers who define the customer experience on their own terms. New technologies are enabling new innovative experiences, which are in turn driving increasing customer expectations. This leads to the requirement for business transformation; [...]
Advertisers Set the Tone; If They Don't Care, Nobody Will: Q&A with Marc Goldberg, CEO, Trust Metrics
In the plexus of traffic quality, brand safety, ad fraud, fake news, and transparency, the more the industry fuels the conversation, the more it seems it's creating a rod for its own back. ExchangeWire speak with Marc Goldberg (pictured below), [...]
Programmatic As the Solution: How a Global Brand Made the Switch
As the opening keynote at ATS Madrid in May, Sergio Martin (pictured below), commercial director, Adform, held a panel discussion with Meliá Hotels International and Accenture Interactive on the topic ‘programmatic as the solution’. Meliá is a leading brand with [...]
How Marketers Should Be Leveraging Mobile to Drive Customers in Store
Mobile browsing and online spending through smartphones and tablets has grown considerably in the past four years. Last year in the UK, online retail sales topped £133bn and research from VoucherCodes.co.uk has revealed mobile devices unlocked an enormous £200m sales in [...]
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