Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
How Does Digital Advertising Really Impact FMCG Brand Sales?
Digital advertising has long promised accountability, but for most FMCG advertisers, tying digital adverts to product sales has been elusive. Writing exclusively for ExchangeWire, Michael Greene, VP of product strategy, AudienceScience (pictured below) asks, what impact does digital advertising really have on the [...]
What's the Value of a Publisher's Inventory & How Does It Facilitate Buyers' Needs?
How does a publisher value its inventory and select the best partners to work with to facilitate the needs of the buyers? In the latest chapter of the serialisation of The Programmatic Handbook, published by the IAB UK, Andrew Hayward-Wright, programmatic solutions [...]
Algorithms Crossing the Divide: Can Machines Predict When You Will Fall in Love?
Are machines taking over the world? Are robots making all our decisions for us? From politics to the economy, the automation debate is seeping into every walk of life. Ahead of AdWeek Europe, Gavin Johnson, UK commercial director, AOL asks [...]
Why the ICO Have Got It Wrong When it Comes to Third-Party Email Marketing & Consent
The ICO have recently stated that to do third-party marketing via email you cannot rely on an explicit opt-in to receive marketing messages from selected third parties. Your only option is to have been named at point of collection, or [...]
Mobile in 2017: What Do We Even Mean by 'Mobile'?
With Mobile World Congress over for another year, have we finally completed the long-awaited 'year of mobile', or are we still yet to see it? Writing exclusively for ExchangeWire, James Shepherd (pictured below), EMEA Commercial Director, M&C Saatchi Mobile, questions whether we [...]
True Machine Learning, Not Smarter Programming: Q&A with Domenic Venuto, The Weather Channel
What takes something beyond smart programming and into the realms artificial intelligence (AI)? How is AI and cognitive computing changing the scope of digital advertising? Ahead of his keynote speech at The 614 Group’s Brand Safety Summit in London on [...]
MNOs Need Ads to Take Back Control of Their Voice Revenue: Q&A with Claudia Dreier-Poepperl, CEO, Calldorado
The humble telephone call is causing mobile network operators a revenue headache, as voice revenues continue to decline due to increasing pressure from roaming regulations, free voice bundles, and the growth of OTT voice. ExchangeWire speak with Claudia Dreier-Poepperl, CEO of Calldorado, [...]
Google’s Latest Crackdown on Interstitial Ads: Will Publishers Have to Rethink Their Revenue Model?
It seems that Google’s latest changes to their mobile search regulations, and the penalties that come if you fail to adhere, have just been announced. It was not so much a fanfare, but more a whisper, writes Oliver Gold, commercial [...]
Why Programmatic Guaranteed Needs to Add the 'Audience' Layer
Programmatic guaranteed is on the rise, but what will really put it into orbit is the ability to deliver programmatic guaranteed audiences, in which buy-side data is added to supply-side data. In this industry byliner, Timmy Bankole (pictured below), RadiumOne’s [...]
China Expert Series: Don’t Jump to Conclusions Over Brand Safety Issues in China
Are western marketers making unfounded assumptions about the state of brand safety and ad fraud in China? In the first instalment of 'The China Expert Series', in association with iClick Interactive, their head of agency sales, Southeast Asia and Europe, Darren [...]
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