Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

• 'If your strategy is built around just multi-channel and acquisition, you will become a commoditised toolset'

  11 years ago News

  

  UK-based digital advertising veteran Kate Burns, recently joined cloud marketing company SHIFT, as managing director for UK and Europe (its first operations outside of its US base), as it aims to take on more established marketing cloud service providers such [...]

  AdvertiserMartech

• Is 'Location' The New Cookie?

  11 years ago News

  

  Truly integrated advertising campaigns have long been thwarted by the inability of advertisers to use cookies for retargeting audiences on mobile, however an ongoing beta test between xAd and out-of-home advertising firm Posterscope aims to significantly alter this perception. Those participating [...]

  Cross-ChannelMobile

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Google intensifies battle for app download dollars Facebook, Twitter and now Google are preparing to intensify competition for mobile app developers’ ad dollars, as Google this week lifted [...]

  DACHDataDisplayEMEAMobile

• Facebook Posts Strong App Install Gains, But Competition From Google And Twitter Looms

  11 years ago News

  

  Facebook has announced revenues of $2.5bn for the first quarter of 2014, an increase of 72%, with mobile app install ads providing the bulk of its growth, and investors reacting positively to the results. However imminent competition for mobile app [...]

  FacebookMedia SpendMobileNativeSocial Media

• Xaxis Eyes Cross-Screen Ad Dollars With Xaxis Sync

  11 years ago News

  

  Advertisers’ calls for cross-device targeting capabilities appear to have been answered with the unveiling of Xaxis Sync, the GroupM trading desk’s multi-screen technology that lets media buyers purchase ads on viewers’ mobile devices coordinated with commercials running on their televisions [...]

  Cross-ChannelDSPMobileProgrammaticTargetingTradingTrading Desk

• The Cross-Device Chasm And Why Statistical Identification Matters

  11 years ago News

  

  ExchangeWire columnist Gareth Davies, AdBrain, CEO and co-founder, explains: 'WTF are statistical IDs, and why should I care?' In an increasingly mobile-first world, the proliferation of mobile device adoption presents a major challenge to digital marketers who traditionally relied upon [...]

  attributionMobileProgrammaticTargeting

• Twitter Takes Aim At Facebook’s Core App Install Business

  11 years ago News

  

  Twitter has lifted the lid on its latest mobile app install suite that aims to help advertisers drive downloads of their mobile apps both on- and off-Twitter, in a move that is set to compete with Facebook’s core mobile [...]

  Ad NetworkDisplayExchangeNativeProgrammaticSocial Media

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Mobile continues to dog Google Google this week issued its first quarter results for the year, with revenues of $15.4bn, up 19% year on year, however then search [...]

  Digital MarketingDisplayExchangeProgrammatic

• Mobile Operator Telefonica Launches Axonix From The Ashes Of MobClix

  11 years ago News

  

  Mobile operator Telefonica is poised to inject fresh competition into the mobile ad tech sector with the imminent launch of Axonix, a mobile ad exchange built on the technology of the now defunct MobClix/Velti venture. The mobile operator – which has an [...]

  Ad NetworkDisplayExchangeMobileProgrammaticTrading

• IAB Issues Viewability Standards

  11 years ago News

  

  UK trade bodies representing advertisers, publishers and the ad tech sector have laid down guidelines on viewable ad impressions in a move designed to introduce viewability as a media trading standard for the first time. The IAB has this morning [...]

  Ad VerificationDigital MarketingDisplayTradingViewability