Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

• Why Machines Can’t Totally Replace Humanity

  11 years ago News

  

  Matt Adams, DigitasLBi, deputy head of media, UK, employs a recent example of airline ads appearing next to stories about the missing Malaysian aircraft to explain that while technology and data may drive efficiency and sophisticated targeting, human sensitivity remains [...]

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• Taking Aim At Cyber Scammers To Ensure Traffic Quality

  11 years ago News

  

  Cameran Harman, OpenX, managing director, EMEA, explains that while the programmatic industry as a whole is generally in rude health, it is one besieged by nefarious parties, and how combatting fraud is everyone in the industry’s job. An Industry [...]

  Ad VerificationAdvertiserattributionDataM&AMartechMedia SpendProgrammaticTargetingViewability

• Viewability Comes Into Focus

  11 years ago News

  

  Shoring up ad viewability standards will be one of the key battlegrounds for the programmatic sector as the advertising industry enters the second quarter, with the Media Ratings Council (MRC) issuing its backing to several ad tech vendors in recent [...]

  Ad VerificationAdvertiserCreativeDigital MarketingMartechMedia SpendProgrammaticTradingTVVideoViewability

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Matomy Bucks Ad Tech Trend And Opts For London Listing Israel-based ad tech firm Matomy this week revealed it aims to raise $100m by floating on the [...]

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• How Sky Is Using Data To Win Back Advertisers, And Take The Fight To Online Interlopers

  11 years ago News

  

  Jeremy Tester, Sky Media, director of insight, reveals plans for the further roll out of the broadcaster’s data-driven, insight and audience buying tools Sky IQ and AdSmart, as it aims to counter web-based interlopers that increasingly rival them for prominence [...]

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• Why UK Audio Businesses Are Getting Excited About Programmatic

  11 years ago News

  

  Kurt Edwards, Talksport, international commercial director, argues that radio's digital renaissance will extend into programmatic, thrusting 'the wireless' into the forefront of the digital revolution. Radio, that great trusted medium, is enjoying a real renaissance amongst western audiences and has never [...]

  AdvertiserCross-ChannelDigital MarketingMartechMedia SpendProgrammaticTargeting

• German Media Players Primed For Automated Push

  11 years ago News

  

  German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of real-time advertising, but separate studies show engagement rates among online audiencesthere are well above the European average, and the tide [...]

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• 'Quality Content Still Rules In Programmatic World'

  11 years ago News

  

  Jana Eisenstein, Videology, senior vice president, global accounts, explains that while content may be king, it is context that is critical, and calls for broadcasters to get programmatic buying on their agendas. ‘Content is King’ is a phrase we’ve all heard [...]

  Digital MarketingExchangeMedia SpendProgrammaticTradingVideo

• Programmatic is Maturing – It’s Time for Publishers To Stop Fearing It

  11 years ago News

  

  Martin Stockfleth Larsen, Adform CMO, uses insights from Adfrom’s latest European trends report to show that programmatic ad trading is generating record CPMs for publishers (up 67% year-on-year), but despite all this, publishers are continuing to see that channel as [...]

  DataDigital MarketingExchangeProgrammaticPublisherTrading Desk

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1.Digital boom eases revenue-dip for RTL Germany-based, pan-European broadcaster RTL this week announced that digital revenues jumped 26% in the year to 31 December, 2013, to hit €236 [...]

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