Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

• 'How Innovation Leads To Fragmentation In Ad Tech'

  11 years ago News

  

  Sue Hunt, Improve Digital, managing director, UK, explains that while innovative ideas and venture, plus eager VCs can enrich the industry, the downside is that such a pairing can result in a perception of need spreading confusion, and potentially restrict [...]

  Cross-ChannelDataDigital MarketingDMPMartechProgrammaticTargeting

• ‘People Use Buzzwords As A Box They Need To Check, But Often Don’t Know What They Mean’

  11 years ago News

  

  Will Margiloff, IgnitionOne CEO, tackles one of the ‘fuzziest’ of the industry buzzwords: ‘Marketing automation’, and challenges readers to reconsider its definition. Our industry is drowning in buzzwords. This should come as no surprise to you if you have read any [...]

  DataDigital MarketingMartechTargeting

• Is the future of data-driven advertising on smartphones a ‘native’ one?

  11 years ago News

  

  Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the specialism. ExchangeWire examines both the drivers of the trend, plus the (legitimate) reasons holding it back. Yahoo is the latest Silicon [...]

  Ad NetworkAdvertiserAgencyDigital MarketingDisplayDSPExchangeMartechMedia SpendMobileNativePerformanceProgrammaticPublisherTargetingTradingTrading Desk

• 'Competitions give the real-time advertising specialists a chance to prove their value'

  11 years ago News

  

  Sylvain Deffay, Infectious Media's country manager, France, advises on how to best scrutinise the performance of ad budgets in a world of near constant technological change. The latest figures from French regulator the SRI reveal programmatic buying is maintaining an upward [...]

  EMEAExchangeTradingViewability

• ‘Going programmatic is ultimately a trade-off between extra revenue now, or building a more sustainable future’

  11 years ago News

  

  Cameran Harman, OpenX, managing director, EMEA, speaks with ExchangeWire over publishers' approaches to programmatic trading. Within just three years (2017), over half (59%) of UK online display ads will be traded programmatically, when the sector will be valued at $32.5bn, according [...]

  ExchangeProgrammaticPublisherTrading

• Programmatic Goes Native At Mobile World Congress

  11 years ago News

  

  Digital advertising has embedded itself firmly on the agenda at this year’s Mobile World Congress, with brands including BMW Mini, Intel, The North Face and Tesco, all announcing significant programmatic advertising deals at the four-day conference. Advertising has long had a [...]

  Ad NetworkExchangeMobileNativeProgrammaticTrading

• Emerging Markets Embrace Programmatic

  11 years ago News

  

  This year the opening day of Mobile World Congress has seen a series of announcements indicating that programmatic advertising is proving an increasingly popular method for brands to reach consumers in the ‘mobile first’ markets of Asia and Latin America. Millennial [...]

  Ad NetworkAPACChinaDisplayExchangeIndiaLATAMMENAMiddle EastMobileProgrammaticTrading

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Does Facebook’s Colossal WhatsApp Valuation Undermine Mobile Advertising As A Model? For all shades of the digital industry there was only really one story in town this [...]

  Display

• Engineering The Mobile Revolution

  11 years ago News

  

  With Facebook’s purchase of mobile messaging service WhatsApp for a colossal $19bn announced this week, it’s clear that mobile is crucial to any ad-funded business. However, as the digital economy enters the ‘post-PC era’ in full thrust, ad spend on the [...]

  Ad NetworkAd VerificationAdvertiserCross-ChannelDataDisplayExchangeMobileProgrammaticTargetingTrading DeskViewability

• Who or what is watching your ads?

  11 years ago News

  

  Irfon Watkins, CEO of online video firm Coull, discusses how integrating contextual adverts within premium publisher video content can safeguard against 'bot traffic' and 'click fraud' - issues that are rife in the digital advertising industry. YouTube announced recently that it [...]

  Ad VerificationAdvertiserAutomated GuaranteedDigital MarketingDisplayM&AMartechMedia SpendProgrammaticTradingVideoViewability