Ronan Shields
Senior Editor
Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.Articles by Ronan
Programmatic For The People
Lauren Wentzel, Admedo, marketing director, argues the correct application of programmatic advertising could be key to the SME sector being at the vanguard of the UK recovery, however it is thus far the domain of the corporate behemoths, this must [...]
Ad ServerAdvertiserAnalyticsCreativeDataDigital MarketingDisplayDSPLocationMartechMedia SpendPerformanceProgrammaticSaaSSSPTargetingTrading
‘Trust, Premium Supply And Efficiency,’ Nick Hugh, Yahoo’s head of advertising solutions, on how it will differentiate Yahoo Ad Exchange
With the recent news of Yahoo UK MD James Wildman’s departure followed just ten days later with the news of his successor Stuart Flint’s imminent defection to Microsoft, it’s been a rocky start to the year for Yahoo. A Yahoo [...]
Ad TechAdvertiserCreativeDataDigital MarketingDisplayDSPExchangeMobileNativeProgrammaticSearchTargetingTradingVideo
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Criteo issues first quarterly earnings post-IPO In its first financial filing since it launched its initial public offering (IPO) last year, France-based Crieo reveald its closed 4Q [...]
‘Big Data As A Cure All Needs To Be Treated With Caution’
Takako Elliot, Mindshare's client director; and Malcolm Murdoch, Mindshare, director of digital data and performance, discuss big data, its potential, possible deficits introduced by the emergence of mobile, plus how attempts to overcome them can lead to a potential backlash [...]
AdvertiserDataDigital MarketingMartechMedia SpendMobileProgrammaticTargetingTrading
How AOL, Google And Yahoo Are Jockeying For Larger Brand Budgets
The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a deal with ComScore to improve real-time campaign measurement data, as the resurgent AOL commits to opening more premium ad inventory [...]
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How Will Marketers Buy And Sell Media in 2020?
What will it take to win in 2020? Looking six years into the future of digital media is no easy task, argues Scott Ferber, Videology, CEO. Three years ago, who could have predicted that 40% of all US brands would use [...]
Ad NetworkAdvertiserAgencyAnalyticsattributionAutomated GuaranteedBrandingCreativeCross-ChannelDataDigital MarketingDisplayDMPDSPExchangeMartechMedia SpendMobilePerformanceProgrammaticSSPTargetingTechnologyTradingTrading DeskVideo
Brands Told To Shape Up Their ‘Inert’ Mobile Advertising
Ad Tech providers and publishers including AOL, Google, Conde Nast and Forbes, have jointly told advertisers: “It’s time to improve your mobile advertising,” calling on them to back the HTML5 web standard. The call was made today (10 February) via an [...]
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Big Data – What Does It Really Mean For Digital Marketing?
Robert Webster, Crimtan chief product officer, dissects one of the buzz phrases of the moment, and discusses how big data can be used in a transformative way. For the last few years people have been talking a lot about big [...]
Ad ServerAdvertiserDataDigital MarketingDisplayDMPDSPMartechProgrammaticTrading
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Google Settlement Ends Three-Year Legal Dispute Google has succumb to pressure from the European Commission, agreeing to give rivals’ links the same prominence as its own in [...]
How To Scale Mobile? Programmatic May Be the Answer
With Mobile World Congress on the horizon, anticipation and debate over of just exactly what role mobile devices can play/deliver in the advertising industry is rampant. But as documented by ExchangeWire, it is far from fait accompli. Martin Kogan, [...]
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