Ronan Shields

Senior Editor

Ronan Shields is the senior editor at ExchangeWire. He has extensive experience covering the digital media and advertising globally. His output focuses on challenges facing both media owners and media buyers as they attempt to negotiate the challenges posed by technology, data and the the strategic impact of programmatic trading. Ronan holds academic qualifications in journalism and has worked for a number of leading industry titles in both Europe and the Middle East.

Articles by Ronan

What Media Buyers Want From Mobile Programmatic
11 years ago News

Mobile proves to be the next big frontier for the online advertising business as a whole and the programmatic sector will be no exception, but the opportunity comes with its challenges. ExchangeWire spoke to some of the industry’s leading mobile [...]
Ad Network Branding Display Exchange Mobile Programmatic
How Google’s Latest Financial Filings Presents Both Challenges And Opportunity For Ad Tech
11 years ago News

Google’s recent financial results were nothing short of exceptional, despite reporting decreases in its average cost-per-click- (CPC) it was still able to post double-digit increases in revenues. It takes a special kind of company to do so. There has been a [...]
Ad Network Advertiser Analytics Branding Cross-Channel Data Digital Marketing Display DSP Exchange M&A Martech Media Spend Mobile Performance Programmatic Publisher Search Targeting Technology Trading Viewability
Xaxis Continues Expansion With Bannerconnect Acquisition
11 years ago News

WPP trading desk Xaxis has built on its ambitious European expansion strategy, announcing the acquisition of Bannerconnect for an undisclosed fee, just days after it formally unveiled its Brand Suite to the UK advertising market. Xaxis announced the acquisition (the total [...]
Ad Network Ad Server Advertiser Branding Cross-Channel Data Digital Marketing Display DSP Martech Media Spend Programmatic Targeting Technology Trading Desk TV Video
ExchangeWire European Weekly Round-Up
11 years ago News

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Display And FBX Help Boost Facebook The industry’s behemoths filed their latest quarterly earnings this week with Facebook posting earnings of $7.87bn for 2013, an increase of [...]
Display
Consortium To Combat Click Fraud Mooted
11 years ago News

Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring legitimate web traffic are understood to be taking place, as ‘click fraud’ continues to dog some of the industry’s biggest [...]
Ad Network Ad Verification Advertiser Analytics Data Digital Marketing Display DSP Exchange M&A Martech Media Spend Mobile Programmatic SSP Targeting Trading Trading Desk Viewability
Weve Bids To Woo Brand Spend To Mobile With Verified First-Party Data
11 years ago News

Weve, the joint venture (JV) company between the three-largest UK mobile operators, has lifted the lid on a mobile display ad pilot with Tesco as the participating brand, as the industry’s move towards mobile devices gathers pace. Weve – a joint venture [...]
Ad Network Ad Server Ad Verification Advertiser Analytics Branding Data Digital Marketing Display DSP Exchange Martech Media Spend Mobile Programmatic Targeting Trading
Concerns Over Data Privacy Hit Record High
11 years ago News

Headlines detailing government snooping online are having an adverse effect on consumer confidence, including concerns over how private companies handle consumer data to shape their online advertising strategy, according to a survey released to mark Data Privacy Day. Privacy awareness body [...]
Display
Microsoft, Nugg.ad Germany Deal Notes Privacy As An USP
11 years ago News

Microsoft’s German arm has announced a deal with nugg.ad that will see the IT giant use improved ad targeting technology on its suite of digital services, including Xbox 360, Skype and email service Outlook.com. The deal further suggest a rapid increase [...]
Advertiser Branding Cross-Channel DACH Digital Marketing Martech Media Spend Targeting
Paul Palmieri Steps Down As Millennial Media CEO
11 years ago News

In an unexpected move, Millennial Media co-founder and CEO Paul Palmieri has stepped down from the chief exec role to join New Enterprise Associates(NEA), with ex-Yahoo revenue chief Michael Barrett taking over the top job at the mobile advertising network. Paul [...]
Ad Network Advertiser Display Exchange Mobile Programmatic
Industry Group formed To Help Deliver The Elusive 'Year Of Mobile'
11 years ago News

Google, Microsoft and UK mobile operator joint venture Weve are among companies attempting to win over more brand spend in the notoriously tricky mobile display ad market with the formation of an industry working group that intends to spread further [...]
Ad Network Advertiser Agency Analytics attribution Cross-Channel Digital Marketing Display DSP Exchange Martech Mobile Programmatic Targeting Trading Desk