ExchangeWire is announcing the launch of a dedicated APAC vertical to cover the Asia-Pacific exchange marketplace. The new vertical has its own separate Twitter and RSS feeds - as well as a Linkedin group specifically targeted at advertising professionals working in the APAC exchange space. The new APAC vertical will be edited out of Sydney, and will be headed up by Kirsti Williams. Kirsti has extensive experience working in the online advertising industry and is keenly active in the exchange space in the region.

The new vertical aims to keep readers upto date on all the latest news and developments from the APAC exchange space. ExchangeWire APAC will provide opinion and analysis on the following sector companies in the region: publisher yield optimisers, specialist media buyers, ad networks, media agencies, publishers, data providers, ad exchanges and specialist ad-tech providers in the mobile and online display markets.

Relevant companies operating in the APAC region are encouraged to get in touch. We’re also interested in hearing from PR people working with companies in the exchange space. Send us your release, or if you like, drop us a quick email to apac [at] exchangewire [dot] com. We respect embargoes — please clearly mark them. We generally operate on a Sydney timeline.