The IAB released its figures for the UK online advertising market last week. The amount of media spend allocated to online display in 2009 was just over £709 million, 4.4% down on the previous year. Not [...]

Microsoft Advertising has appealed to advertisers to adopt the CPEX (Cost Per Exposure) model for brand campaigns and reserve the click and the impression for their DR media spend. The call was backed up by a study carried out [...]

There was some M&A action today in the UK ad network market. It was announced that Burst Media acquired OTP Media for an undisclosed sum. Burst has some market share in the UK, but at number sixteen in [...]

Orange-France Telecom Group and OpenX announced a partnership yesterday to launch the Orange Ad Market. With so much quality inventory now available to European ad traders, the move is likely have a significant effect on the exchange eco-system here. [...]

In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from its owned and operated sites available to buy through the OpenX Market. Partner publisher sites working with Orange’s ad [...]

Is RTB good for the publisher? Can it really result in better returns for the publisher? Will the technology leave publishers open to “cherry picking” DSPs and ad networks, who are only interested in buying slivers of juicy [...]

Many in the space were wondering when Google would get around to offering retargeting. The DoubleClick cookie is the most ubiquitous on the web. You can keep Yahoo, Advertising.com and every other third-party pixel, the DoubleClick cookie is [...]

» Is Fox Audience Network on the market? A report yesterday in Techcrunch is suggesting that News Corp has put FAN in the shop window. It is the eight largest ad network in the US, and revenues range [...]

Will ad networks have to build out their own buying platforms to survive? Is the UK ad network market too bloated? What effect will RTB have on the European display market? Mark Connolly, Commercial Director at Adconion [...]

» eBuddy, a leading mobile and online IM specialist, has announcend a new partnership with global mobile ad network, Inmobi. The one year agreement is thought to be a seven-figure deal, which suggests there are some guarantees on inventory. [...]