» AOL and Rubicon have entered into a non-exclusive partnership in six different European markets that allows the yield optimiser to manage the non-premium display of AOL owned and operated inventory. The partnership covers all Ad.com inventory - with [...]

» Leading UK video ad network, WebTV Enterprise, released a report this week about the state on the online UK video ad market. The survey suggest that media planner buyers here are warming to the format with video advertising [...]

Specific Media is arguably one of the strongest DR ad networks in the European market, appearing on most of the big agency media plans. How do they do it? Good optimisation? Good technology? Good ad ops? [...]

The Dutch and German exchange marketplaces are starting to see signs of serious growth. With new exchanges and platforms springing up all the time, 2010 looks likely to be the break-out year for automated trading platforms. One of [...]

Adify is a vertical ad network platform that helps publishers build out their own network, augment their reach, and connects brands to highly targeted audiences. Nick Reid, Senior Director of Platform Development UK at Adify, took time to speak [...]

» MediaMath rolled a new tool on its TerminalOne platform this week, which aims to give agencies and advertisers deeper insights into audience-specific performance. MediaClarity is an analytics and data visualization solution, and is integrated into the existing TerminalOne [...]

Alenty is a Paris-based ad visibility specialist, offering advertisers and agencies the tools to monitor the visibility time of their display campaigns. Laurent Nicolas, Alenty Founder and CEO, took time to speak with ExchangeWire this week about the company's [...]

» The Rubicon Project believes the current ad server is a “legacy technology”, and must be put to the sword. In a blizzard of PR, hype, and typical Rubicon showmanship, the company set out its “manifesto” for content creators [...]

nugg.ad is one of Europe’s leading BT specialists, offering its predictive behavioural targeting platform to agencies and advertisers in multiple European markets. The company has been a strong player in the BT sector for a number of years. [...]

» 2010 is definitely the year of the acronym: DSP, DST, DBO, RTB and now SSP. The supply-side platform is the latest buzz word in display advertising. Doubtless you’ll see it bounced around industry blogs and websites (like [...]