Admeld announced today it is offering adnologies’ data solutions to publishers using its platform. Adnologies is a Hamburg-based ad technology company (ExchangeWire Q&A) with a number of data offerings for the European market. Its data exchange solution allows [...]
Nigel Gilbert is the Head of Orange Ad Market, a leading European ad exchange. Here he speaks about the development of the Orange Ad Market since its roll-out last year, the non-conflict of owning an ad network and exchange, [...]
Data continues to be the hottest topic in display. How do I leverage it, how do I value it and more importantly how do I trade it? Auke van den Hout is the Founder of Adatus, a pan-European [...]
Right Media is still kind of a big deal in the European exchange space. It delivers 250 billion impressions globlly every month - and is used by a host of trading desks, DSPs and ad networks to access inventory. [...]
I always find it interesting when the likes of Techcrunch and Business Insider wade into the display space to offer ill-informed analysis on possible future trends and "industry corruption". The latest nugget to surface from BI is the idea [...]
The German display market is the biggest in Europe. IAB Europe's recent report estimates Germany to be worth around the billion euro mark in terms of display buys. As the data-driven display is showing strong growth across Europe, [...]
You may be forgiven for being confused about the mixed messages coming out of Brussels yesterday on privacy. The ICO (Information Commission Office) was pretty hard-nosed about the ePrivacy directive and cookies, indicating that browser settings would not be [...]
Having produced the display eco-system map for Europe, Improve Digital is now looking to do some localised versions. First up is the Dutch market. It does look very similar to the European map - but local players are [...]
The paywall is not a panacea for the current economic woes being experienced by traditional publishers. In fact outside specialist and business critical content providers, like the WSJ and the FT, you are going to struggle to get anyone [...]
How time consuming is it to send an I/O by fax? And why the hell am I spending a whole week smashing the phones to close a paltry five grand deal? Work flow is still a major pain [...]
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