ExchangeWire's ATS conference series is making its way to Paris in October. ATS Paris will be the first French-focused conference on data-driven display and media optimisation. The event will take place in Salons De Louvre on Thursday, October [...]

Project Devil Is A Success With Brands, But AOL's Poor Numbers Send Its Share Price Into Freefall Bigger ad units. Brands love them - especially in context-rich environments. And they are prepared to pony up considerable amounts of money [...]

Arun Kumar, Head of Digital Services APAC Mediabrands, on rolling out the Cadreon into the Australian and APAC markets and how Mediabrands core strategy focuses on data, search, social & audience display. He further discusses the need for different [...]

Arun Kumar, Head of Digital Services APAC Mediabrands, on rolling out the Cadreon into the Australian and APAC markets and how Mediabrands core strategy focuses on data, search, social & audience display. He further discusses the need for different audience [...]

Jacob Nizri is President of Ybrant Digital, a global marketing solutions provider. Here Nizri discusses the Ybrant Digital offering, its multi-channel approach, and the growth of its business across Europe. Can you give some insight into the Ybrant offering in [...]

Sam Watts is Associate Director, Data & Analytics at Starcom MediaVest. Here Watts discusses Pathfinder, SMG's in-house attribution modelling tool, the value of the display impression, and moving beyond the last click/ last view metric. Can you give some [...]

Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising, discusses the ninemsn partnership in Australia and Microsoft’s strategy to team up with strong local publishers to roll-out Microsoft Advertising Exchange in APAC over the coming year. Barnett shares real results of [...]

1. The Market Is In The Acquiring Mood M&A activity was pretty brisk this week. First ValueClick shelled out $300 million for Dotomi. Mostly because it has some very strong client direct relationships - and ValueClick sees the wisdom [...]

There’s been quite a bit of M&A activity from leading ad networks in recent months. The buys suggest ad nets are looking to broaden their offering. The online display market has become a lot tougher of late with the arrival [...]

Welcome to the fourth edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends in the data-driven display space with key industry stakeholders. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks to Marco Bertozzi, [...]