By 2019, almost 15% of UK internet users will access online content exclusively through mobile devices (tablets, smartphones, and wearables). This was one of the statistics presented by Nick Reid, managing director, TubeMogul at the company’s 'Summer of Mobile' brand event [...]

Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

ExchangeWire Research's weekly roundup brings you up-to-date research findings from around the world. In this week's edition: Mobile video advertising grows by 367%; 15% of Britons blocking online ads; 90% of consumers don’t click on ads on mobile devices; and Mobile advertising sees [...]