Do you know exactly how a programmatic ad impression gets from the publisher to the buyer? ExchangeWire asked Daniel Spears, (pictured below), programmatic director, Guardian News & Media for his advice for buyers and sellers on finding their way through the [...]

Programmatic has the potential to create the perfect market. If all supply and all demand could be brought together in one place, the true value of inventory could be established, and the optimum price could be achieved for each impression without [...]

Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The day kicked off with Ciaran O’Kane, CEO, ExchangeWire, professing his admiration for the French ad [...]

Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered by Olivier Lavecot, country manager France & Benelux, ONE by AOL, ExchangeWire were keen to understand the strategy behind AOL's ongoing platform [...]

Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes (pictured below), MD southern Europe & MENA, Rubicon Project, talks to ExchangeWire about the growth of programmatic over the past few [...]

Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin (pictured below), commercial director EMEA, IPONWEB, about the rise and rise of header bidding, where publishers need to be vigilant to [...]

On 24 March the IAB announced the release of the IAB Programmatic Free Transparency Calculator to allow for charges of programmatic ad technology services during a bid request or response to be broken down, providing greater transparency. Transparency is a sore [...]

You only need to look at the ever popularly referenced LumaScapes to understand why a whole new industry of digital consultants has established itself in the last 18 months. The proliferation of technology in a rapidly evolving digital landscape has [...]

Today, (26 January) Oriel Ventures announces the public launch of its content protection technology that renders desktop, mobile, and even ISP ad-blocking ineffective. The SaaS platform that enables publishers to re-engage their ad-blocking audiences has, in private pre-launch trials, resulted in up [...]

With minimal barriers to entry, publishers and buyers alike can realise revenue benefits through programmatic advertising; but only with a rigid understanding of the technology and an effective commercial and pricing strategy.  As programmatic continues its rapid evolution, the skills gap [...]