by Ciaran O'Kane on 9th Dec 2014 in TRADERTALK

In the second part of our TraderTalkTV special, we invite Caspar Schlickum, Zuzanna Gierlinska and Gareth Davies to roll out their predictions for 2015.

We look at a number of subjects during this discussion. Some of the key take-aways include:

- Closed ecosystems and who is best placed to execute on this?
- Is a 'data war' inevitable, as Boris Mouzykantskii alluded to in his keynote at ATS London?
- Agencies are heading into enterprise marketing; how will they build their proposition around this?
- The end of the trading desk - and why solutions like Xaxis have longevity in the market.
- The irresistible rise of Facebook in ad tech
- The battle for supply, and why 'safe' inventory, free of freud and bots, will be a big
issue in 2015.

In this episode, we are joined by an esteemed panel, including (from left to right):

- Gareth Davies, Co-Founder & CEO at Adbrain
- Zuzanna Gierlinska, Director, Strategic Agencies & Account, Oracle Marketing Cloud, EMEA at Oracle
- Caspar Schlickum, CEO, Xaxis EMEA

You can watch the first part of this #TraderTalkTV special can be viewed here.

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