Marcus Tan, Managing Director APAC, Smaato discusses the mobile offering in APAC, introduction of RTB and the huge monetization potential for both app developers and publishers in the mobile display advertising space. Tan also flags Japan, Korea & China maturity in the mobile space makes them the most interesting markets to watch.

Can you give an overview of Smaato and its ‘Mobile Ad Cloud’ offering and strategy across the APAC region?

As the consumption of media differentiates and varies between individuals because of the easy access of the internet, it is difficult to ignore that advertising and marketing too has taken a leap into the mobile space and onto our mobile devices.

By establishing our APAC presences, Smaato will take on a vital role of bringing relevant ads and advertising dollars to Asian mobile publishers and their apps.

We foresee an exponential growth in the mobile advertising ecosystem here in Asia especially with the increasing smartphone adoption, faster networks and cheaper data plans.

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