MadTech Podcast

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  dentsu's Zac Selby on Measurement Standards, Google's AI Landing Pages, and Apple Maps Ads

  dentsu's Zac Selby joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss a new IAB Australia initiative, AI-generated landing pages on Google, and advertising in Apple Maps.

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  On Activating First Party Data With AUDIENCES' Rob McLaughlin & easyJet's Sandy Ghuman

  In this MadTech podcast special, AUDIENCES' Rob McLaughlin and easyJet's Sandy Ghuman join ExchangeWire COO Lindsay Rowntree to discuss first party data activation.

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  ExchangeWire's Ad Tech Quiz: Telegraph Acquisition, ChatGPT Ads, and Social Media Bans

  In this quiz edition of The MadTech Podcast, ExchangeWire's John Still and Lindsay Rowntree take a guess at figures in publishing M&A, ChatGPT ads, and the UK's social media ban trial.

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  MESMDA's Rad Arekat on Social Media & Digital in MENA

  MESMDA founder Rad Arekat joins ExchangeWire's head of content, John Still, to discuss MENA's social & digital industry and the vision for the association.

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  ExchangeWire on Meta AI Shopping & Paramount Winning Warner Bros as Netflix Exits Race

  In this episode of The MadTech Podcast, the ExchangeWire team discuss Meta's new AI shopping research feature and the conclusion to the months-long battle for Warner Bros Discovery.

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  ExchangeWire on UK Streaming Regulations, Rugby Ads, and Walmart & OOH Revenue

  In this episode of The MadTech Podcast, the ExchangeWire team discuss Ofcom streaming regulations, backlash over rugby in-game ads, Walmart ad revenue, and out-of-home growth.

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  MadTech Mailbag: ExchangeWire on Media Planning, Agencies, & Policy Moves

  In our very first mailbag special, the ExchangeWire team answer our listeners' biggest questions on media planning, independents vs. holdcos, and legal and regulatory battles.

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  ExchangeWire's Ad Tech Quiz: Netflix Subscriptions, Meta’s Scam Ads, and Smartphone Use

  In this quiz edition of The MadTech Podcast, ExchangeWire's John Still and Lindsay Rowntree take a guess at SVOD subscription numbers, scam ad revenue, and smartphone usage rates.

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  UM MENAT's Abdelnabi Alaedinne on Media Planning, AI, and Innovation in MENA

  UM MENAT's Abdelnabi Alaedinne joins ExchangeWire CEO Rachel Smith to discuss the evolving media landscape in MENA and the impact of AI on media planning and strategy.

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  ExchangeWire on Amazon's MCP, ChatGPT Advertising, and YouTube Vs. TV Viewing

  The ExchangeWire team discuss Amazon Ads' MCP, OpenAI's minimum spend for ChatGPT advertising, and Google's "cease and desist" letter to Kantar Media.

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