Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive
Jonas Jaanimagi of IAB Australia gives us his thoughts on how the ad industry can truly realise the promise of agentic advertising...
Speed, Data, and the Great Consolidation: What’s Powering MENA’s Quick Commerce?
In her latest column, Charlotte Mceleny looks at quick commerce in MENA, and why it's attracting serious advertising investment...
IPA Bellwether Q1 2026: Marketing Budgets Revised up to Highest Level in Almost Two Years
We examine the latest IPA Bellwether Report, unpacking the key data points and what they reveal about the direction of UK marketing spend, alongside expert insight on how brands are navigating a rapidly shifting economic and geopolitical landscape.
