In today’s ExchangeWire News Digest, we discuss Anthropic’s IPO filing revealing that its advertising spend rose to USD$147m (£112m) in 2025, Meta planning a USD$95bn (£71.73bn) stock raise to fund its AI push as Elon Musk warns of a shakeout [...]
Jess Treasure of Bountiful Cow takes a look at the importance of diverse thought, and why strategists must step back from their own preconceptions…
Andrew Byzov, CMO of DataImpulse, looks at the issue of Geo blind spots and the importance of overcoming them to know the true value of a campaign. The launch of a [...]
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In this episode of A Coffee With... Felicia Asiedu, marketing director, Europe [...]
In this episode of A Coffee With... Si Goodall, founder of The [...]
Corporate investment strategies are shifting. Instead of direct acquisitions, many large platforms, [...]
The open internet is feeling the impact of declining referrals and shifting [...]
Advertising compliance is moving beyond a legal exercise to become a strategic [...]
