The Next Battle for Media Transparency Isn’t About Money. It’s About Algorithms

Helen Rose, managing partner, the7stars looks at the enormous potential in the tech shaping our industry, noting that speed isn't the same thing as progress...

Helen Rose, managing partner, the7stars looks at the enormous potential in the tech shaping our industry, noting that speed isn't the same thing as progress...

In today’s Digest, we discuss Shopify tapping Meta’s Muse for agentic checkout, Brian O’Kelley’s startup pivoting to AI agents, and a Microsoft patent revealing plans to pause games for ads.

Jennie Roper, VP OOH Intelligence at WPP Media, asks what the rise of AI means for creativity and genuinely original thinking?
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