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Agentic AI, Quality, and Courtroom Battles: What’s Rewriting the Rules of Ad Tech in 2026?
In the first piece of this series, we ask ad tech experts what’s making the biggest impact on the industry as we progress through 2026. From autonomous media buying to incrementality, they share what they believe is shaping the landscape. The [...]
Digest: OpenAI's Latest $122bn Funding Round; Anthropic to Sign Australia AI Safety Deal
In today’s Digest, we cover OpenAI raising USD$3bn from retail investors in a USD$122bn funding round, Anthropic set to sign a deal with Australia on AI safety and economic data tracking, as well as Elon Musk being ordered to face [...]
Attekmi’s Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI
Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad strategies, and what supply path optimisation really aims [...]
Digest: Meta, TikTok, and Google Under Investigation for Failure to Comply with Australia’s Social Media Ban; California Defies Trump on AI Demands
In today’s Digest we look at Australia’s eSafety Commission warning of ‘major gaps’ in the enforcement of the country’s under 16 social media ban, California defying Trump’s demands on AI with the introduction of a new executive order, and Disney+ [...]
Native Advertising, Recommendation Widgets, and the Toenail Fungus Problem
In her latest piece, the inimitable Shirley Marschall looks at why toenail fungus is the true measure of ad tech done badly… We've all been there. Browsing a high quality news site or app, reading an interesting article all the way [...]
Regulating Social Media: Where do we go from here?
We examine the harmful nature of social media platforms today, which are designed for addiction and prioritise engagement at any cost. As countries around the globe move to impose restrictions on children’s access to social media, what are the most [...]
Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions by a Third; WBD Sets Date for Paramount–Skydance Vote
In today’s Digest, we cover Claude’s paid user growth surging, AdGreen’s findings on how changes to advertising production could slash emissions by nearly a third while generating huge financial savings, and WBD setting a date next month for shareholders to [...]
"Tech can make something powerful. Human insight is what makes it resonate." Neda Lazic, The Coca-Cola Company
We spoke to Neda Lazic, The Coca-Cola Company, about becoming a Wires judge, and what excites her about the industry…
How Publishers are Balancing AI Fear with Opportunity
In her latest column, Charlotte Mceleny takes a look at the publishing ecosystem, and how an industry used to turbulence is approaching the latest disruptive tech…
Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed by US Judge; Disney+ Seals RTVE Fast-Stream Deal
In today’s Digest, we discuss OpenAI extending its ad pilot as it tests a global rollout of sponsored ChatGPT responses, Elon Musk’s X ad boycott being dismissed by a US Judge, and Disney+ striking a landmark next-day streaming deal with [...]
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Latest Posts
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Agentic AI, Quality, and Courtroom Battles: What’s Rewriting the Rules of Ad Tech in 2026? -
Digest: OpenAI's Latest $122bn Funding Round; Anthropic to Sign Australia AI Safety Deal -
Attekmi’s Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI -
Digest: Meta, TikTok, and Google Under Investigation for Failure to Comply with Australia’s Social Media Ban; California Defies Trump on AI Demands -
Native Advertising, Recommendation Widgets, and the Toenail Fungus Problem
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