MadTech Podcast

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  Total Media’s Kieren Mills on Reuters’ Partnership with Gannett, Growth in Streaming Advertising and Netflix’s Sports Success 

  In this MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency Total Media to look at the latest in publishing and streaming. They discuss Reuters’ recent partnership [...]

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  The Big ExchangeWire 2024 Review and 2025 Preview Podcast

  On the final MadTech Podcast episode of 2024, ExchangeWire head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Wrapping up the year, the team review 2024, discussing some of the highlights and moments [...]

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  TBWA/MCR on Charity Advertising and Connecting with Consumers through Humour 

  In this podcast special, we’re joined by executive creative directors Lisa Nichols and Gary Fawcett, and senior planner Emily Adams at TBWA/MCR to discuss a campaign created for Blesma, a charity which raises money for limbless veterans.  They expand on the [...]

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  Bedrock Platform’s Austin Scott on Brands Changing Agency Remuneration and Growing Global Ad Spend 

  On this MadTech Podcast, ExchangeWire head of content John Still is joined by CEO Rachel Smith and Austin Scott, chief commercial officer and co-founding partner of Bedrock Platform to discuss the latest in ad tech. They discuss how brands have [...]

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  ExchangeWire on Google vs DOJ Closing Arguments, AI Overviews Reducing Publisher Traffic and ITV’s Potential Takeover 

  On this MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by COO Lindsay Rowntree and editorial lead Mat Broughton, to discuss the latest in the media, marketing and ad tech ecosystem.  They examine Google’s final arguments in its ad stack case [...]

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  New Macho’s Fernando Desouches on Breaking Away from Stereotypical Portrayals of Men in Advertising

  On this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Fernando Desouches, managing director at BBD Perfect Storm’s New Macho, an agency which focuses on creating brand and cultural transformation.  Fernando explains how stereotypical representations of men in [...]

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  Hotspex Media’s Josh Rosen on Google vs the DOJ, Australia’s Social Media Ban for Under 16s and Amazon’s New Haul App 

  In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Josh Rosen, president of Hotspex Media to discuss the latest in media, marketing and ad tech. They examine what the future could look like for Google [...]

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  Madtech Podcast Special: Kate Miller on What 2025 Has in Store

  We're joined by Kate Miller to discuss the challenges, buzzwords and opportunities of 2025. In this MadTech Podcast Special, Kate Miller joins John Still to discuss the state of the programmatic industry. Kate has over 14 years experience at brands like [...]

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  Movement for an Open Web's James Rosewell on the CMA's Google report and Apple's run in with the DMA

  Tune is as James Rosewell joins ExchangeWire's John Still and Rachel Smith to discuss the CMA's latest report on Google’s Chrome Privacy Sandbox and Apple vs the DMA On this week's show, John, Rachel and James discuss: The CMA Wants Updated Privacy [...]

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  US Election Special: Jason Kint on How Trump’s Win Could Affect Ad Tech 

  In this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Jason Kint, CEO of Digital Content Next, to discuss how Donald Trump’s victory in the 2024 US election could affect the ad tech landscape.  Jason expands on:  Where [...]

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