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Reports

  • Programmatic DOOH: what can it do for you?

    Programmatic DOOH: a dynamic, efficient and data-led opportunity for brand and performance marketers

    In this DeepDive, in association with JCDecaux, we hear about the power of programmatic DOOH from eight top brands, learning how to harness it for maximum impact. The programmatic DOOH (pDOOH) landscape has seen significant growth, offering a multitude of benefits [...]

    In this DeepDive, in association with JCDecaux, we hear about the power [...]

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  • Defining the Future of Cookieless Measurement

    In this Deep Dive, we team with Quantcast to look at how best to approach cookieless measurement, and how that will really define the cookieless future. It's time for the industry to move beyond cookies. So what will define the future [...]

    In this Deep Dive, we team with Quantcast to look at how [...]

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  • ExchangeWire Media Pulse H1 2024

    The ExchangeWire Media Pulse: H1 2024

    The start of 2024 was truly a whirlwind. From legal spats between publishers and big tech over AI, to the return of big-ticket investment in the ad tech industry, and of course Google delaying cookie deprecation (only to reverse track [...]

  • Smart Curation for the Open Internet

    Curation: the ad tech world won’t stop talking about it, and many are turning their advertising efforts towards it. Some believe it has the potential to become a one-size-fits-all solution. But many are also still finding their feet, as they [...]

    Curation: the ad tech world won’t stop talking about it, and many [...]

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  • CTV, Targeting, and Sustainability - Europe 2023–2024

    As the deprecation of the third-party cookie looms, the proportion of campaigns run via CTV across Europe is set to increase substantially, while brands and agencies alike lean more into curated media buys.  The market is also recognising the importance of [...]

  • ExchangeWire Industry Review 2024: An Era-Defining Year

    Industry Reviews

    ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem.  In ExchangeWire’s Industry Review 2024, a range of industry-leading agencies, publishers, and brands share their views on the [...]

  • Sustainability in Advertising JAPAC 2023 Cover

    Sustainability in Advertising - JAPAC 2023

    Despite the deprecation of third-party identifiers and global economic turbulence, sustainability is a key focus for professionals within the Japan and Asia-Pacific (JAPAC) region. This is according to a new research report, Sustainability in Advertising - JAPAC 2023, published today [...]

  • Multi-Channel Advertising: The Path to Marketing Success

    Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that marketers and tech vendors have had to reassess how [...]

    Change, something which has arguably always been at the centre of the [...]

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  • ExchangeWire Industry Review 2023

    Industry Reviews

    Following a post pandemic year of recovery and transition, standardisation, privacy, and an increased focus on environmental impact are all making headlines this year. These factors, combined with current economic headwinds mean that big decisions, and getting them right, matters [...]

  • Attention in Advertising Cover

    Attention in Advertising 2023

    The global digital advertising industry is undoubtedly going through its most significant shift in decades. Legislative efforts to bolster user privacy and the deprecation of identifiers in desktop and mobile environments have significantly impacted the effectiveness of third-party cookies, which [...]

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