James Simmons, MATCH Media Director, On Being Australia’s Largest Privately Owned Media Agency, Setting-up An Ad Trading Desk, The Art Of Advertising & How Ad Networks Need To Adapt Or Die

by Ciaran O'Kane on 12th Sep 2011 in News

James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part of their media strategy for clients. He also stresses while there’s been a shift from traditional media buying skills of negotiation to a more scientific approach, we must not forget the art of advertising.

Simmons goes on to provide an insightful overview on how the ecosystem evolution will impact agencies and ad networks while highlighting the many opportunities for publishers in the shake up.

Can you give some overview on MATCH Media's core competencies and offering in the Australian and APAC markets?

MATCH Media, founded in 2003, is the largest privately owned media agency in Australia with billings under management in excess of $130,000,000, with a mix of both global and local clients.