FreeWheel, A Comcast Company, and the provider of industry-leading video advertising software, today announced the appointment of Virginie Dremeaux as executive director, product and sales marketing international to support its leadership in the addressable TV industry across Europe. Based in Paris, she will report to Maria Weaver, CMO of Comcast Advertising.

In her new role, Dremeaux will focus on accelerating the launch of FreeWheel's latest addressable TV solutions. These innovations will be based on technological implementation, support in terms of data processing and the development of business models that deal with the issues around addressable TV. She will be a key partner for sales teams on the buy-side, particularly for the launch of new media offerings for agencies and brands.

Before joining FreeWheel, Dremeaux spent 11 years working at Canal+ Group where she held the position of Digital Marketing Director in the advertising department. More than 20 years’ experience in TV and digital advertising has enabled her to develop strong capabilities to optimise the monetisation of TV inventory across all digital media.

Commenting on her appointment, Virginie Dremeaux said, "I am delighted to join an international company that has supported the advancement of the TV advertising industry, and in particular the development of addressable TV, in both European and U.S. markets. Faced with the challenge of the paradigm shift that is taking place, I will use my expertise to drive advertising innovation projects for both content publishers and buyers.”

“Virginie's extensive background in television and digital makes her the ideal person to help respond to current industry challenges, particularly surrounding addressable advertising. Her in-depth knowledge of the issues media and advertising agencies face will enable FreeWheel to implement targeted strategies to address their needs,” said Maria Weaver, CMO of Comcast Advertising.