Jonathan Despinidic, General Manager Jemm Group Australia & APAC, On Jemm’s Recent Launch, Brand Safety, Inventory Monetization & The Australian Publisher Reception To The Real Time Network

by Ciaran O'Kane on 25th Sep 2011 in News

Jonathan Despinidic, General Manager of Jemm Group Australia & APAC, on Jemm's recent Australian launch and how the Real Time Network is a first for Australia and the APAC region. Here he discusses how Jemm's offering is both an SSP and an ad network, offering brand safe inventory for the Australian market via RTB. He also talks private marketplaces and how being a technology and inventory monetisation partner can help Australian publishers.

Can you give an overview of the Jemm Group and Real Time Network and its offering in Australia? Is the Jemm Group’s Real Time Network a first in Australia?

Jemm Group was the first Real Time Network in Europe and now the first Real Time Network to enter the Australian (and APAC) region.

Jemm Groups focus is to provide accessible and more importantly brand safe inventory to the Australian market. Our in house technology allows for a more efficient buying process using RTB to deliver better results for buyers and sellers.