OnAudience.com has announced the release of a new Data Management Platform (DMP) version. It allows marketers to control their audience data more effectively and focus on building crucial audience segments to deliver a personalised experience and increase sales.

Key new functions of OnAudience.com DMP are: sharing data points with partners, building custom segments and running deep behavioural analysis based on own segments.

The data-sharing feature enables companies that use OnAudience.com DMP to exchange data to combine 1st and 2nd party data. There is also an upgraded segment builder, ready for creating different types of own segments with own segmentation rules. Then these segments could be a basis for automatic reports that deliver detailed statistics about the target audience to get marketing insights and prepare more efficient ads.

"The marketers now have direct access from DMP to our data warehouse which includes billions of anonymous user-profiles from 200 markets worldwide Furthermore, as data owners, they can share data with each other, build custom segments and run advanced behavioural reports. This comes to the ability of deep analysis within DMP, ongoing campaign optimisation and higher final revenue, thanks to tailored targeting ads.”, explains Maciej Sawa, the CEO of OnAudience.com