Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, today announced that the company has joined the YouTube measurement programme as a brand suitability and contextual targeting partner.

The YouTube Measurement Programme (YTMP) was created to offer advertisers trusted solutions for driving and measuring marketing performance on YouTube. For marketers, reaching audiences and measuring the results of campaigns is a growing challenge. To help
advertisers better optimise and understand performance on YouTube, YTMP has expanded its
scope.

The YTMP partner Channel Factory, will work closely with Google to ensure that their measurement solutions provide accurate data to their customers. As part of the expanded
programme, Google will be providing Channel Factory with training and resources, technical
support and product tools to help enhance their platform, ViewIQ.

With trust and transparency at its foundation, YTMP provides quality and choice when it comes
to optimising and measuring performance and helping marketers to better understand and
reach their customers on YouTube. Alongside Channel Factory, YouTube will keep working to
establish industry accepted standards and advanced solutions that help raise the bar for brands
and advertisers.

“We are very excited to partner with YouTube to create innovative solutions that will help
advertisers drive maximum business outcome through brand suitability, contextual alignment,
and cost efficiencies” says Tony Chen, CEO and Founder, Channel Factory.