ATS Paris is now just three weeks away - and the excitement among the French nation is growing. The French love ad trading. The tension is palpable. No seriously. ExchangeWire has put together an intoxicating melange of international and French speakers for the full day event on October 27. Get the full overview here. Are you French? Get the ATS Paris low down en francaise.

Are you French and a marketer? Then you can come to ATS Paris for free. Mais oui! Send your details to info [AT] exchangewire.com.

We have some top class keynotes for the day:

» Cyril Zimmermann, CEO, Hi-Media
» Alain Levy, CEO, Weborama
» Michel Juvillier, Vice President Publisher Development at Improve Digital
» Joe Zawadzki, CEO, MediaMath
» Jerome Grateau, Head of Media Platforms, SEEMEA at Google

And let's not forget the ATS Paris panelists:

» Mike Nolet, Co-Founder & CTO, AppNexus
» Mathieu Roche, Managing Director UK at Weborama
» Alain Sanjaume, Senior European Consultant at eXelate
» Fabien Magalon, Director, Publisher Development at The Rubicon Project
» Yann Le Roux, Co-Founder, Matiro
» Vincent Karachira, CEO, Next Performance
» Pierre Naggar, Managing Director EU, Turn

There's been some panicky emails of late about this event. The thrust of these emails have gone something like this: "OMG! Is this event just in French... how will I follow it all? Damn you, Irishman."

So as to avoid confusion: ATS Paris will be in both French and English. The majority of panels and presentations will be in French. For those non-speaking French attendees, we will have translators on site so you can follow the day's proceedings.

You can book your ticket here today! Full agenda will be published later today.