Video discovery company Primis has announced an upgrade in their monetisation, now giving publishers an Out of the Box RTB tech capability.

Up until now, publishers could only connect to the SSPs or Exchanges with their own seat, through Primis, via client-side tech solutions, either with a regular VAST tag or header bidding (e.g. Prebid.js).

Primis’ Out of the Box RTB improves this capability by providing publishers with a full RTB, server-to-server integration solution to their own seats at the SSPs. It is supported by a simple select-box UI flow where a publisher chooses their SSPs, integration type (for example, RTB) and inserts its seat ID.

“As the industry continues to evolve, and video advertising is on the rise, technical capabilities for publishers are becoming more crucial,” said Eyal Betzalel, co-CEO of Primis. “Publishers are constantly looking for platforms that can provide them with various integrations solutions for monetisation.”

The Out of the Box RTB solution is supported for all devices and all video formats.

These capabilities give publishers more control over the monetisation and better monitoring of their brand. That means more efficient and effective revenue streams along with fully transparent reporting.